Center for Internet Security, Inc.

  • Content Marketing Manager

    Job Locations US-NY-Albany
    ID
    2020-1173
    Category
    Marketing and Communications
    Type
    Regular Full-Time
  • Overview

    The Marketing Manager- Content Marketing will play a pivotal role in implementing all facets of Marketing for CIS with responsibility for written and visual content, email marketing, marketing automation, and will lead a team to execute these activities. This role will integrate tightly with Communications and require a focus on strategy, communication, project management, and integrating with teams across the organization.

    What You'll Do

    • Support the development and execution of the overall CIS marketing strategy by identifying new opportunities and staying up to date on market trends
    • Work in tandem with Communications to jointly align content strategies, messaging, and communications strategy
    • Own the marketing automation strategy
    • Manage the creation of on-message email content that delivers results – from one-time blasts to ongoing nurture campaigns
    • Drive awareness, traffic, and engagement with content and SEO supporting the Marketing and Communications strategy, that includes blogs, white papers, case studies, and video  
    • Manage Marketing content and content creation workflows in the content development and marketing platform and publication of content on website publishing and content management system
    • Measure the results of marketing activity to inform future marketing campaigns and collaborate in preparing monthly marketing reports
    • Jointly manage relationships with third party vendors that may include content creation, proofreading, video services, and advertising agency
    • Assist leadership with designing an effective budget for the department; monitor and track expenditures
    • Manage a team to support activities related to email marketing, content creation, video, and website
    • May be called upon to travel to events to provide support as needed
    • Other tasks and responsibilities as assigned

    What You'll Need

    • Bachelor’s Degree in business discipline
    • 5+ years of email marketing and content creation experience
    • Experience with marketing tools including Pardot and Salesforce
    • Experience with Google Analytics, website publishing and content management systems (e.g. Wordpress), and content marketing platforms (e.g. NewsCred)
    • Experience managing individuals and teams
    • Ability to multi-task, prioritize, and manage time effectively
    • Strong attention to detail and accuracy with grammar and spelling
    • Strong communication, problem solving, collaboration, and analytical skills
    • Must be authorized to work in the United States

    *Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.

     

    It's a Plus if You Have:

    • 1+ years of experience creating cybersecurity or high-tech content
    • Experience with Agile principles such as lean methodologies, scrum, etc.
    • Experience using Wordress and NewsCred in a marketing capacity

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