Center for Internet Security, Inc.

Email Marketing Specialist

Job Locations US-NY-Albany
ID
2020-1195
Category
Marketing and Communications
Type
Regular Full-Time

Overview

The primary purpose of this Senior Marketing Automation position is to own and administer the Pardot marketing automation platform, contribute to inbound and outbound marketing strategies, and suggest marketing tactics based on data gathered.

What You'll Do

  • Contribute to the execution and optimization of inbound and outbound campaigns
  • Own and administer marketing automation platform (Pardot) such as landing pages, forms, lists, workflows, calls-to-action, personas, and lead scoring
  • Develop and optimize email marketing strategies
  • Create and maintain robust tracking, data analysis, and Pardot and Salesforce reporting
  • Develop and maintain a digital dashboard for key stakeholders to provide metrics across various lines of business
  • Conduct ongoing Conversion Rate Optimization (CRO), making actionable recommendations based on CIS goals and industry KPIs
  • Collaborate with Sales to continually refine lead scoring and Marketing Qualified Lead (MQL) process
  • Ensure marketing practices comply with legal and security requirements for data privacy, opt-in, consent, and other requirements 
  • Maintain connections between Pardot, Salesforce, and other third-party tools
  • Maintain relationships with related Pardot vendors
  • Other tasks and responsibilities as assigned

What You'll Need

  • Bachelor’s Degree in Business, Marketing, or related business discipline*
  • 3+ years’ professional experience in a Marketing or related role
  • 3+ years’ experience using CRM and marketing automation tools such as Salesforce and Pardot
  • Proficiency in creating complex workflows and nurture campaigns, optimizing emails and landing pages, and maintaining contact database
  • Self-motivated with the ability to multitask and work effectively within a fast-paced environment
  • Attention to detail and strong organizational and time management skills
  • Ability to react quickly, make independent decisions, and collaborate well across teams
  • Must be authorized to work in the United States

*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.

 

It's a Plus if You Have:

  • Certification such as Pardot Specialist Certification or HubSpot certification
  • Experience with Google Analytics 
  • Experience with WordPress websites

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