Center for Internet Security, Inc.

Director of Market and Customer Intelligence - Remote

Job Locations US
ID
2021-1531
Category
Marketing and Communications
Type
Regular Full-Time
Remote?
Yes

Overview

 The Center for Internet Security (CIS) makes the connected world a safer place for people, businesses, and governments through our core competencies of collaboration and innovation. We are a community-driven nonprofit responsible for industry leading best practices for securing IT systems and data. We lead a global community of IT professionals to continuously evolve these standards and provide products and services to proactively safeguard against emerging threats.

 

The Director of Market and Customer Intelligence is part of the Marketing team and will lead cross-functional collaboration across CIS to provide insights to help inform cybersecurity product/service, customer experience, sales, and marketing strategies. In this role, you will be responsible for building an intelligence function and researching, analyzing, and reporting on both market and customer intelligence from a variety of internal and external sources.

What You'll Do

  • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)
  • Develop and maintain repositories for analyzing and sharing market and customer intelligence
  • Lead research and reporting of addressable market, market share, and growth projections
  • Create and implement processes to gather and analyze actionable competitive intelligence on an ongoing basis
  • Direct identification and validation of key market segments and customer demographic data
  • Perform SWOT/gap analysis of CIS products/services in comparison to market offerings
  • Aggregate and analyze voice of customer data including qualitative and quantitative research, indirect and unstructured data, and other sources
  • Develop and implement a market and customer intelligence maturity roadmap
  • Aggregate and distill insights/correlation and present to various audiences from management to executives
  • Support customer journey and persona development
  • Other tasks and responsibilities as assigned

What You'll Need

  • Bachelor’s degree in a related field such as Business Management, Data Science, or Marketing
  • 5+ years of demonstrable market and/or customer research experience, including data analysis
  • Excellent communication and collaboration skills including written, verbal, and formal presentations
  • Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
  • Ability to associate and articulate the impact of technical capabilities on customer value and outcomes 
  • Strong facilitation skills to achieve alignment and clear decision making
  • Ability to prioritize, multi-task, and perform under pressure
  • Strong project management and change management skills
  • Must be authorized to work in the United States
  • Full COVID-19 vaccination may be required

It's a Plus if You Have:

  • Deep insight into real-world customer issues through previous cybersecurity industry experience
  • Previous experience in product management or product marketing
  • Demonstrated ability to influence business leaders and cross-functional teams

*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.

 

At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.

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